the runner identity project is NOW OPEN!

'TRIP' program launching soon!

TRIP is a mindset-first coaching experience for runners ready to rewrite the story they tell themselves - and run with confidence, clarity, and pride. From self-doubt to self-assuredness, ensuring you not only run better but feel mentally & physically strong.

Transform your mindset, training, and self‑belief with The Runner Identity Project (TRIP)

Become the runner you know you truly are (physically & mentally) in just 3 months

In 3 months time, though mindset work as well as training, you're gonna create a new runner identity to blossom into the runner you dream of being.

The challenge is your brain saying:
“I’m not fast enough"
“I’m not consistent enough”
“I’m not really a runner”

You’ve followed the plans. Downloaded the apps. Maybe even trained for a race. But something still feels off.

You're not making progress like other runners. You find yourself starting from run 1 over and over again. Maybe you're chasing the same running goal over and over.

You don't want to stay in this cycle, right?

Ok, this pattern ends right now.

Firstly, it’s not about more miles/kilometers - it’s about finally believing you belong out there; no matter your pace, the distance you're training for, or how you look!

You know how to run. That's not the problem.


After just 12 weeks inside The Runner Identity Project, here’s how it could feel:

“I look forward to run days now - they feel like a gift, not a grind”

“I’m proud of my paces, they don’t define me anymore. I know I’m a runner because I show up, not because of a number”

“I’ve become the runner I used to wish I could be - the kind who trusts herself, doesn’t panic over a missed run, and actually enjoys the process”

“This wasn’t just a mindset shift. It was an identity shift. I finally see myself as a strong, steady runner - and it shows up in every part of my life”


Where could YOU be in 3 months?

You felt unsure about your pace, your progress, and yourself.

You compared more than you celebrated your progress.

You started every new training plan with hope... and finished with guilt, frustration, and no PB.

You fueled inconsistently, second-guessed everything you ate, and didn’t trust your body.

You downplayed your efforts, compared yourself to faster or more “serious” runners.

You struggled to keep consistent when life always seemed to get in the way.

You used free online training plans, perhaps joined an in-person run group, maybe even worked with a running coach, but nothing helped you deal with the mental part - motivation, mindset, self-talk.

You knew you're capable of more, but couldn’t seem to break the pattern.

Before you joined The Runner Identity Project...

DOES THIS SOUND LIKE YOU?

DOORS OPENS FOR WAITLISTERS ON THE 15th of september!

It’s about finally seeing yourself the way you deserve to

You don’t have to change who you are. You just need a process that reminds you how powerful you already are.

You are going to feel better about yourself, show up consistently with this new wellness habit, feel stronger in your body and mind.

This isn’t just about running, it's creating the lifestyle habit - you are a confident runner who achieves the running goals in your heart.

HEAR IT FROM PAST CLIENTS

Started with a goal to get consistent with running and achieve 5k...that was a stepping stone to becoming a half-marathoner

“I am now proud to call myself a long-distance runner, and someone who absolutely looks forward to my runs! I couldn’t even imagine that I would be where I am now in such a short time, and I can honestly say I wouldn’t be here without the support of coach G.”

Karen

Dreamed of running a marathon...became a marathoner

"I felt running a full marathon was beyond my reach. Coach G turned my self-doubts upside down and helped me realize that running a marathon was well within my reach.”

amy

Goal was to move her body consistently - running was the vehicle for physical & mental health...became a 5K runner


“Gillian has helped me move through fears, feel like a badass runner and gotten me farther with my physical training that I ever would have on my own.”

tara

Goal was to become consistent with running and build up to a half-marathon...became a 3x half-marathoner


“I wanted to run a half-marathon, but I wasn't sure if it was even possible for me. Turns out I absolutely could do it! Throughout the process of working with Coach G, I've realised I'm not scared of doing challenging things anymore.”


Melanie

read more about my story
I created The Runner Identity Project because I was that runner - the one pushing herself through free online training plans, chasing self-worth at the finish line, and wondering if she really belonged because of how I looked.

Turns out, the kilometres weren’t the problem.

My mindset was. I hadn't created the habit of running, even though I wanted to be a runner .

This is the program I wish I had: a space to stop second-guessing, start trusting myself, and run like I mean it - no matter who’s watching.


Hey, I'm Gillian 👋

  1. 3 months of private coaching to support you in letting go of outdated thought patterns and have you running confidently

  2. Monthly calls with Coach G to unpack self-doubts as you work towards your running goals

  3. Custom weekly running plan based on where you're currently at with running, your work/life schedule & your running goals (no matter the distance, time or 'finish line!')

  4. Ongoing Voxer support for real-time coaching, reflection, accountability, as well as "talk me through this" moments

  5. Sports nutrition coaching so you can fuel your body like someone who respects her effort - we're also ditching the overwhelm & post-run afternoon slump

  6. Weekly mindset prompts or “belief check-ins” to anchor thought shifts

Introducing The Runner Identity Project

FOR RUNNERS WHO WANT CONSISTENCY, CONFIDENCE & CLARITY

Start your transformation with the 3-month TRIP (The Runner Identity Project) framework, designed to shift how you see yourself as a runner.

Weekly 1:1 mindset coaching to build your runner identity.

Personalised weekly running plan via TrainingPeaks.

Voxer support (responses within 48hrs).

Learn how to fuel like a running pro - before, during & after your runs.

3-months access to The Mental Runway (private mindset podcasts).

Perfect if you're ready to break the all-or-nothing cycle and feel like a runner — on your terms.

£777

Essentials Level

join ESSENTIALS LEVEL

FOR RUNNERS READY TO LEVEL UP THEIR IDENTITY, MINDSET & RESULTS

Go deeper with the full TRIP (The Runner Identity Project) experience,
for runners ready to break though mental barriers and finally run from a place of belief.

Includes everything in Essentials, plus:
Premium TrainingPeaks access.
Daily Voxer support for real-time mindset shifts.
Bi-weekly 45-min 1:1 calls to work on deeper mindset and fueling strategies.
Customised fueling strategy with Coach G.
SOS Mindset Moments when you’re stuck or spiralling.
9-months access to The Mental Runway (private mindset podcast).
TRIP mindset journal to track your breakthroughs.

Ideal if you want to stop questioning whether you’re “good enough” and start showing up as the runner you already are.

£1111

VIP Level

join VIP LEVEL
  • You train with compassion, flexibility, and trust
  • You run relaxed and confident, focusing on you & your achievements
  • You celebrate wins from every single run
  • You are proud of your pace and celebrate it for what it is - AMAZING!
  • You know how to fuel your runs for energy on demand
  • You show up for each run knowing that no matter how it goes, there's a lesson for you
  • You use empowering language about yourself as a runner
  • You understand your inner voice and how to separate those habitual thoughts from who you ARE
  • You know that setbacks could happen in your training, but they don't derail you
  • You look forward to your runs - even the one's that are meant to challenge you physically
  • You tap into internal motivation, not just external outcomes or opinions

Now AFTER you said YES to The Runner Identity Project

Nope, not at all! Some runners join while preparing for a race, and others simply want more consistency, or are looking to get healthier, or feel better in general. The Runner Identity Project is about how you feel while running, not just what you’re training for.

Absolutely. In fact, this is especially for you if you’ve ever thought, “I’m too slow to be a real runner”. The Runner Identity Project is about building belief, not just fitness. You’ll learn to run your way - with confidence and pride.

Yeah, absolutely! Each week you’ll receive a customised weekly running plan in TrainingPeaks that Coach G adjusts based on how you’re currently feeling, how your runs went last week, and what work/life looks like that week.

As much as you need! I’m in your pocket (through an app called Voxer) to help with mindset wobbles, fueling questions, motivation when things get tough, and celebrating the shit out of you when you crush a run!

How long do you want it to take each week? I could say most runners spend 3–5 hours a week on running-related activities (including runs), but as we are focusing solely on you, the amount of time you spend each week is personal. The coaching support fits around your schedule - we focus on sustainability, not overwhelm.

Nope. While other running programs focus mostly on the training plan, The Runner Identity Project is holistic! We focus on your mindset - how you feel about yourself as a runner, what your beliefs are around being a runner, and how you see yourself as a runner. We dive into fueling so you can run physically & mentally strong. And then of course, you’ll get a weekly customized running plan. In this Project, our main focus is helping you feel like the runner you already are - from the inside out.

Don't you fret! Life happens, we'll work around what's going on with you. We'll do mindset work on letting go of the guilt of "missing a run" and chat about what is possible for you to do. The Runner Identity Project is created around YOU, so you'll have a training plan that works for you.

I got ya! Here are some commonly asked questions.

Got questions?

Are you ready to ownership of your fitness journey?

Take your first step today in achieving your fitness goals.